Created in 1950, BiC has revolutionized products of daily use. Simplifying writing, lighting and shaving thanks to more simple gestures and reliable products. These features were incorporated into a unique design, a form that fully serves function. Providing ingenuity, quality and simplicity at the best price, BiC makes up belonging to people brand.
BiC ballpoint pens were a symbol of new consumer economy and they conquered the world. For decades, they have continued to evolve and adapt to the public’s need. Generation after generation, they have become a part of our era and our heritage. Orange (classic pen with fine tip with a characteristic orange barrel) is probably the most well known ballpoint pen around the world. Now, whole BiC’s stationery offer is divided for four segments: writing instruments, marking, colouring and correction. Everyday, in more than 160 countries, consumers over the world choose to buy 22 million BiC stationery products.
In the lighter market since 1973, BiC has also provided a wide range of products for the specific needs of customers. BiC offers three basic kinds of flint lighter: J3 Slim, J5 Mini and J6 Maxi, and two electronic types: J8 Electronic and J9 Mini Fluo. All of them fulfil ISO standards (ISO 9994). Moreover, thanks to high quality standards (more than 50 control points), BiC sells more than 4 millions lighters per day in the world.
Longevity and loyalty are the qualities the best define why BiC is a major actor on the one-piece shaver market. BiC first one-piece shaver, the BiC Orange, was introduced 30 years ago. Today, this product is still BiC’s top-selling shaver, even after name change at BiC 1 Sensitive. But also by combining long-lasting BiC favourites with value-added shavers, our full line of products meets the needs of a board spectrum of consumers worldwide.
Everyday, consumers the worlds over buy 11 million BiC shavers.